Introducing The Palace Collection: A Modern Tribute to Ancient Splendor

What could be better than luxurious fine jewelry modeled after a centuries-old tradition of grandeur and vibrant artistry? ParkFord's thrilled to announce the launch of The Palace Collection, jewelry inspired by architecture of Seoul, Korea during the Joseon Dynasty (1392-1910). 

Each piece in this collection reflects the ornate and meticulously detailed aesthetics of the Joseon palaces, seamlessly bridging the gap between time-honored craft and contemporary fashion.

Palatial Inspiration

The inspiration behind this collection comes from the ParkFord Founder and Designer Jeanette's visit to Seoul a few years back. If you've never had the chance to visit the palaces, let us paint a picture for you. They're a breathtaking spectacle of architectural grandeur and artistic finesse. Each palace stands as a testament to a bygone era, where every inch of construction and design carried deep symbolic meaning. 

Vibrantly hued, these palaces shimmer with patterns and symbols, each a story painted in striking primary colors. Intricate designs flourish on every surface, from the majestic doors to the elaborate eaves of the roofs. The vibrant decor adorning the palaces encompasses a stunning spectrum of colors, merging deep reds and royal blues with bright yellows and soothing greens. 

They're encapsulations of a rich culture, masterpieces that reflect the dynasty's profound respect for nature, spirituality, and celestial symbolism. Majestic and serene, they whisper tales of ancient wisdom, royal intrigue, and artistic innovation, making them timeless treasures of Korean heritage.

The Process

Spellbound by the palaces, Jeanette wanted to create a collection that brings the exquisitely ornate yet distinctively symbolic essence of these architectural marvels into her jewelry designs. The resulting Palace Collection is a modern interpretation of the unique symbols and intricate patterns found in the palaces. The harmonious blend of colors adorning the palaces is captured through the use of stone beads, which give each piece a distinctive charm and energy and elevates the collection's mood, showcasing ParkFord's signature refined style while introducing a new direction for the brand.

For Jeanette, the journey from the initial concept to the finished collection took an entire year. This time-consuming process began with countless rough sketches, which gradually became a more cohesive concept, eventually evolving into CAD designs, samples, and final pieces. This creative journey was marked by continual change and review, highlighting the challenge and beauty of developing new pieces.

Collection Highlights

One particularly meaningful piece in the collection features a spiral charm. This symbol of evolution, life, and energy mirrors the continual movement and change inherent in our lives. It serves as a beautiful reminder to continually grow, work hard, and evolve, encapsulating the essence of striving for personal betterment.

A significant departure from ParkFord's previous collections is the use of bold colored stone beads, a distinct nod to the vibrant hues seen in the palaces. These unique, cylindrical beads, in combination with the neutral tones and diamonds of the charms and gold pieces, allow for mixing and matching within the collection.

An exciting addition to the collection is the customizable Intentions Charms. The innovative design of these charms allows customers to personalize their jewelry with their names or words of personal significance, bringing a sense of individuality to the jewelry. The edgy weightiness of the Intentions Charms makes them a standout treasure, offering a cool, somewhat masculine alternative to conventional name charms in the marketplace.

Curate Your Distinctive Style

The Palace Collection fits seamlessly into ParkFord's brand identity and existing product assortment. Its refined, modern aesthetic beautifully complements the Revival Collection, offering versatile pieces that can be worn casually or dressed up. Customers will appreciate the opportunity to mix and match layers, encouraging creativity and personal style.

Through this collection, Jeanette hopes to empower the customer to choose a message of personal meaning and sentiment. Each piece serves as a subtle yet powerful reminder of the strength and beauty inherent in growth and change, offering clientele a cherished piece of artistry that holds deep personal significance.